College Life

Finding the right school for you can be a long and complicated process, and school advertisements often make the process even more difficult. What advertising techniques do colleges and universities use to get the attention of prospective students? What factors are important to you when choosing a school? Compare the Web sites of two schools that provide the types of educational experience you are looking for and evaluate them based on the types of classes they offer, the cost of tuition, the reputation and experience of the instructional staff, and finally the learning/cultural opportunities in the local community in which the school is located.